New Product line: Serena Battery-Powered cellular shades

Yesterday I installed some new battery-powered honeycomb shades from Serena Shades in my dining room windows – must vet the products before I sell them, you know!

I love the push button automation and having a favorite preset on the Radio Frequency (RF) remote. This could get addictive!  Even my five year old is getting in on the action of being able to adjust the light when it’s too bright for her comfort. In all my years of selling window treatments, this is the first automated product I’ve installed in my home (there is a roller shade in the Joona studio). The curtain-maker’s house has no window coverings, as the old saying goes!

These shades are a Lutron product and you can really rely on their years of R&D. The shades I installed here are powered by D cells, with easy access to the battery compartment at the push of a couple of buttons. Serena Shades estimates that the batteries may last for three years. Opening and closing the shades is nearly as silent as the non motorized HD cellulars in my bedroom (most of the sound comes from the cellular structure moving over the internal cords). The headrail does have a slightly larger stack than non-motorized cellulars to accommodate the batteries, but I think that the delight and ease of using these shades is well worth losing a fraction of an inch of view (most of the stack sits over the window framing).

They have an extremely attractive price point compared to Hunter Douglas motorized Duettes, offer 44 different colors, 3 different opacities, and carry a 5 year warranty against manufacturer defects.

While Serena does sell direct to consumers, why not let Joona help you? Product pricing is the same, but since we consult on color, design and insulation levels; take all measurements with our super-accurate Leica Disto laser measure; and coordinate shipping, installation and the programming of your new shades, you can be assured they will look awesome, fit properly and be installed at your convenience! (Installation fees are additional.)  We can also provide motorized solar shades and amazing custom draperies to complete your interior!

Send an email to or Call now for an appointment to order some Serena shades of your very own! 510-689-1173